Science and Religion Book Stores

Procedural memory holds the key to the treasure chest of branding.

Branding isn’t simple name recognition.

• Harley-Davidson: Rugged individualism, freedom, confidence, toughness.
• Apple: Innovation, imagination, energy, art.

Working Memory

Working memory is the most shallow level of memory. Working memory is short-term and electrical.

Working memory has three components, or functions: 1) visuospatial sketchpad, 2) articulatory loop, and 3) the central executive.

When you go to sleep, working memory is erased.

Declarative Memory

The intermediate level of memory, declarative memory, stores memories which can be consciously recalled, such as facts and events.

Declarative memory is divided into two categories: semantic memory, or factual information, and episodic memory, which stores specific personal experiences.

Procedural Memory

Procedural memory is the third and deepest level of memory. Long-term, chemical, involuntary, and automatic, procedural memory consists of three categories:

• Emotional associations

Procedural memory is the product of salience, or relevance, multiplied by repetition. Information of extremely high salience can be implanted into procedural memory with a repetition factor of only one (think 9/11/01).

“Branding is the implantation of an associative memory with a recall cue. Increase your salience. Adrenaline is the bio-chemical adhesive that switches electrical, short-term memory to chemical, long-term memory.

• Surprise
• Laughter
• Sexual stimulation
• Anger
• Disgust
• Awe

A prepackaged paper mache kit is recommended.

Paint your volcano.

Procedural memory holds the key to the treasure chest of branding.

• Harley-Davidson: Rugged individualism, freedom, confidence, toughness.
• Apple: Innovation, imagination, energy, art.

Working Memory

Working memory is the most shallow level of memory. Working memory is short-term and electrical. Declarative Memory

The intermediate level of memory, declarative memory, stores memories which can be consciously recalled, such as facts and events.

Declarative memory is divided into two categories: semantic memory, or factual information, and episodic memory, which stores specific personal experiences.

Procedural Memory

Procedural memory is the third and deepest level of memory. Long-term, chemical, involuntary, and automatic, procedural memory consists of three categories:

1. Skills and habits (playing the piano, tying your shoes)
2. Emotional associations

Procedural memory is the product of salience, or relevance, multiplied by repetition. Increase your salience. Adrenaline is the bio-chemical adhesive that switches electrical, short-term memory to chemical, long-term memory.

• Surprise
• Laughter
• Sexual stimulation
• Anger
• Disgust
• Awe

Your child’s school science project is due on Monday. Quick science projects often don’t meet the requirements of the teacher or the school hosting the science fair.

• Find out your school’s criteria for the project.
• Let your child make the decisions. They are the ones turning in the project, you know!
• Check out the materials you’ll need.